IC.Ivie Clifford
Product & Strategy Leader · Co-Founder, ZOOMe

Building products that reduce barriers and expand access.

I’m Ivie Clifford, a product and strategy leader with 15+ years of experience across climate tech, fintech, mobility and digital platforms.

I help teams turn complex challenges into clear product strategies—and bring them to life. My work connects customer needs, technology and business strategy, from expanding cross-border credit access to co-founding battery-swap infrastructure in Nigeria.

See selected workGet in touch
Ivie Clifford at the New York Stock Exchange

Selected work.

Different challenges. A consistent focus: understand the problem, make deliberate choices and build something useful.

The ZOOMe website homepage

Climate & Mobility

ZOOMe Website Relaunch

Product strategy, digital experience & launch

Led the website strategy, redesign and launch to reflect ZOOMe’s expanding services and create clearer journeys for riders, fleets, EV drivers and partners.

Part of my work at ZOOMe.

Read the case study Visit ZOOMe
PeriMove guided Bodyweight squat screen with written cues, Listen, a movement demonstration and level choices

Product & AI

PeriMove

Independent product project | Research, strategy & prototype

Designed and built a rules-based prototype that helps women approaching or experiencing perimenopause adapt a workout to how they feel today.

Read the case study Explore the prototype
Nova Credit Credit Passport headline with globe and passport illustration

Fintech

Nova Credit

Product leadership | Cross-border credit access

Led product work and international data integrations that enabled people moving across borders to use their overseas credit histories when applying for credit.

How I can help.

  1. 01

    Find the right problem to solve

    I help teams clarify customer needs, define the opportunity and make confident product decisions before investing in the wrong solution.

  2. 02

    Move from idea to launch

    I work across product strategy, MVP definition, user research and cross-functional delivery to turn an early idea into something people can use and trust.

  3. 03

    Navigate the next stage

    I support founders and teams working through product priorities, go-to-market questions, monetization and the decisions that come with growth.

Let’s build something
that matters.

Whether you are defining a new product, improving an existing one or working through a complex strategic question, I’d love to hear what you are building.

Get in touchBook time with me